Saturday, February 20, 2010
All These Self-Serving Apologies, Do I Care?
Public figures screw around, then they call a news conference on TV and say, “I am soooo sorry!” Or sports figures use forbidden drugs, are caught and go on TV and say “It wasn’t illegal when I used it, but I’m sooooo sorry I did it!”
For 13 minutes, the unparalleled golfer Tiger Woods publicly apologized on TV last night for the indiscretions that have ruined his life.
Why do these folks apologize to us?
Actually, I cannot get enough of the gossip! When famous, rich, and/or famously rich assholes are caught doing juicy things that either are illegal or immoral or just plain tacky it’s delicious. I will pretty much watch the debacle unfold before my eyes on TV and glory in it.
But what’s with the public apologies? They haven’t done anything personal to me. Do they think I really care?
I do not care.
And what do these morons expect will happen after a public apology? They want their pre-fall-from-grace lifestyle back, which includes product endorsements, idolatrous love from supporters, perks such as the ability to run for higher political office than the one they currently enjoy, and sports figures want to play their game at their level of competence before the sky fell in.
Will the public apology do the trick? Will these idiots get their former lives back?
No. In an inverse ratio, as much fun as the public airing of the dirty laundry was, the apology is just as boring.
So why do they do it? Because people living off the money generated by these apologees want their lives back too and they are giving their sullied clients profoundly bad advice.
It’s not that I want to see Tiger Woods’ life go down the toilet because he couldn’t keep his pants zipped. It’s that I don’t care. Woods and all the other apologees were willingly complicit in marketing themselves as entertainment. And now they have broken the rule for entertainers: You can’t entertain if you are boring. Apologizing is boring.
Tiger Woods has bored me to tears since the day after the car crash.
The moment Senator John Edwards got caught sneaking a visit to his secret baby-mommy was wonderful entertainment. But then it all went downhill. Hearing details of an indiscretion is boring. I don’t care how or why an assignation is made. I only care about the moment the idiot is caught out.
Apologies are boring. Don’t tell me you’re sorry. I don’t care. Just go out and hit home runs. Go out and make impossible putts. Go out and wow your constituents with your oratory. But do not bore me. And if your handlers and agents don’t believe they can sell your ass for endorsements, well gee! That’s tough! But I don’t care. If you can no longer entertain me in the way you used to entertain me, then make room for the next guy.
The point is, I don’t care about your personal life. I only care about being entertained. And after the reality show of your public disgrace is over, I don’t care about how or whether you can cope. I don’t care about how or whether you are being rehabilitated. I don’t care about how or whether you have ruined your life. Entertain me or don't. BUT DO NOT BORE ME!!!!!
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